Fitness. Transformed.

Jen Selter, the social media innovator widely known for mainstreaming fitness influencers, started her fitness journey in high school while working at the front desk at a local gym. Overwhelmed with post-graduation plans and personal challenges, Jen used fitness as an outlet for relieving her stress. Surrounded by seasoned gym goers, Jen felt she needed motivation to encourage herself to keep trying, and created an Instagram account to build a community of supportive, like-minded individuals. What started as a hobby turned into a social media empire, capturing the hearts of millions of supporters worldwide. As a pioneer of the digital age, Jen widely became known for popularizing the “belfie” and her signature “Seltering” poses. Radical, different and totally relatable, Jen proved that fitness comes in all shapes and sizes and can be illustrated in any and all places. Jen's goal is to inspire everyone to try. With a sincere passion for others, Jen is deeply dedicated to keeping her page filled with inspiration and motivation with a strict "no-negativity allowed" policy. Featured by Vanity Fair, Cosmopolitan, Women’s Health, The New York Post, Elite Daily, amongst countless others, her mission is as clear as ever: to help others become the best version of themselves.